Cross-sell Go To Market Relationship building X-functional 
Heinz Marketing
MAY 16, 2022
If I’m ever in market, I won’t buy from them because of how they treated me, because of how they pushed me.” And you want the CFO to understand what modern marketing can do, not only to demand function, but again, customer experience, the impact on retention, lifetime value, valuation multiples over time.
Sales Hacker
MARCH 2, 2020
The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.
SaaStr
AUGUST 26, 2022
Sometimes we’re not as founders, sometimes founders sell their company because they don’t end up being deeply passionate about what it does. Jason Lemkin: For me, I find that the mechanics of building these companies, how it’s changed, the physics of it, are very interesting. So sell your product.
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