Search Engine Land

DECEMBER 28, 2023

One of the most significant revelations from the 10-week trial occurred when Jerry Dischler, the head of Google Ads, testified that the search engine secretly raises ad prices to achieve targets by as much as 10%, using techniques such as RGSP (Google’s Randomized Generalized Second-Price ad auctions).

Retail 129

Retail X-functional Launch Non-Profits 129

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. Insight Selling. Spear Selling. The Psychology of Selling. Buyer-Centered Selling. Integrity Selling for the 21st Century.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

MARCH 8, 2019

No one trusts the government. Marketers and sellers. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. I think inside of big companies the way they used to sell is you call high. Product really is trying to sell.

Cold Call 42

Cold Call Trust B2C Go To Market 42

SaaStr

MARCH 8, 2019

No one trusts the government. Marketers and sellers. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. I think inside of big companies the way they used to sell is you call high. Product really is trying to sell.

Cold Call 19

Cold Call Trust B2C Go To Market 19