Martech

SEPTEMBER 25, 2023

How these metrics are presented, however, makes all the difference. Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Showing an ROI for a tradeshow event should include all the possible activities that contributed.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. And eight in ten respondents report webinars help lower their cost-per-lead. To Stand Out.

Cross-sell 63

Cross-sell Promote Lead generation Presentation 63

Heinz Marketing

FEBRUARY 20, 2019

In fact, according to ON24’s 2018 Webinar Benchmark Report, 95% of practitioners agree webinars represent a key part of their marketing and lead generation efforts, as well as: 76% reporting webinars enable them to reach more leads. And eight in ten respondents report webinars help lower their cost-per-lead. To Stand Out.

Cross-sell 60

Cross-sell Promote Lead generation Presentation 60

Sales Hacker

APRIL 21, 2022

SaaS companies tend to follow a typical path, and it almost always leads to moving up-market and enterprise sales. In the early days, most SaaS companies sell to other startups for a number of reasons. Someone (usually a VC) will point out that hitting your aggressive growth numbers will be easier if you sell to larger companies.

Legal 87

Legal Cross-sell Contract Price 87