PandaDoc

MAY 16, 2024

Lead qualification happens after you’ve carried out lead generation. This, in turn, improves post-purchase satisfaction, as good-fit leads are less likely to return the product or leave a negative review. You should be able to cross-sell or upsell to happy customers in the future and earn valuable word-of-mouth referrals.

Legal 52

Legal Pitch Cross-sell Follow-up 52

Salesmate

OCTOBER 15, 2020

Lead qualification. You cannot cast your net wide and sell to everyone, so lead qualification is necessary. Qualification is a vital stage of the sales pipeline as no one likes to waste time on leads that won’t convert into sales. An up-to-date sales pipeline creates a systematic approach to selling. Cross-sell.

Pipeline 143

Pipeline Negotiate Appointment Sales 143

Highspot

DECEMBER 19, 2023

The answer lies in lead generation driven by sales development reps. These teams scout and qualify leads. Read on for a list of essentials for lead sourcing, nurturing, and actionable tips to outperform in a competitive market. Product/Service Information Your sales development team needs to know what they are selling.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

ConversionXL

NOVEMBER 3, 2016

So the process in B2B looks a bit like this (simplified): Visitor → MQL → SQL → customer. For further reading on B2B goals and measurement, check out this article on better measuring lead generation. Cross reference the personas you’ve created with your historical customers as well as who you want to be your customers.

B2B 110

B2B Conversion B2C SQL 110