PandaDoc

SEPTEMBER 19, 2023

Key takeaways Targeting specific, niche markets with specialized products and services can help small businesses operate more efficiently with lower costs and higher revenue. This is known as vertical marketing. Try PandaDoc What is vertical marketing? As you can see, a vertical market is fully about market segmentation.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. High-tech innovation and marketing expertise are two cornerstones of the U.S. What is the "Chasm"? Technology Adoption Lifecycle. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this?

Closing 67

Closing Customers Niche Cross-sell 67

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. It’s a niche topic, but it’s an interesting one.

Niche 89

Niche Follow-up Start-ups Growth 89

SaaStr

JULY 29, 2022

So you’re really asking how do you get a business going, like selling to restaurants that not only is hard to penetrate but has a hardware component. So maybe it was a crummy time to sell as they were coming up on 20 million US dollars in revenue. Jason Lemkin: Well, look. All I can tell you is, it’s certainly challenging.

Price 91

Price Product Start-ups Niche 91

ConversionXL

NOVEMBER 17, 2022

By making predictions based on what buyers want, Amazon makes shopping easier (people don’t have to go searching for products), allowing them to sell more. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106