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Fake Multi-Product vs. Real Multi-Product

SaaStr

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. 45% of HubSpot customers now buy 3 or more products.

Product 117
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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

This is known as vertical marketing. The benefits of a vertical marketing strategy for SMBs include focusing resources effectively, developing expertise, fostering innovation, commanding premium prices, and laying the foundation for future growth. Try PandaDoc What is vertical marketing?

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How to Create an Effective Sales and Marketing Plan

Highspot

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms.

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How to Create an Effective Sales and Marketing Plan

Highspot

Specific objectives, such as brand awareness, lead generation, customer acquisition, or market share. Marketing Strategies Overview of the overarching marketing strategies, including product positioning, pricing, distribution, and promotion. Price: Pricing strategy, discounts, and payment terms.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 80
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Expert Tips for Improving Sales Operations Efficiency

Highspot

From managing evolving sales technology to responding to the changing pricing strategies and expectations of business leaders and customers, there is an endless demand for attention and action. Shifting Customer Expectations Digitized selling has changed customer-business interactions.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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