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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Is this something we could be successful at selling? In most cases, the answer is “no,” and the product team goes back to the ideation phase. To start the validation process, a new product idea should be defined with enough clarity to know the following: Who is the target customer ? Step 5: Release a minimum viable product.

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