Partners in Excellence

OCTOBER 26, 2016

Are they risk averse, are they always the last to adopt a change, choosing to compete on price or other bases? Geoffrey Moore’s work in Crossing The Chasm gives us one model to look at at how customer maturity impacts our success in engaging customers. The innovators, love MVP’s (minimum viable products).

Customers 91

Customers Minimum Viable Product Cross-sell Launch 91

Smarter With Gartner

JULY 2, 2021

Is this something we could be successful at selling? In most cases, the answer is “no,” and the product team goes back to the ideation phase. To start the validation process, a new product idea should be defined with enough clarity to know the following: Who is the target customer ? Step 5: Release a minimum viable product.

Product 82

Product Minimum Viable Product Drivers/motivators Technology 82

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

Sell 77

Sell Minimum Viable Product Objectives and Key Results Cross-sell 77