Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

Sell 78

Sell Minimum Viable Product Objectives and Key Results Cross-sell 78

Smarter With Gartner

JULY 2, 2021

Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis. Learn more: Power Your Product Strategy with Gartner Product Decisions. In hi-tech product planning, once an idea stands up to extended internal scrutiny, momentum builds.

Product 82

Product Minimum Viable Product Drivers/motivators Technology 82

Partners in Excellence

OCTOBER 26, 2016

Are they risk averse, are they always the last to adopt a change, choosing to compete on price or other bases? Geoffrey Moore’s work in Crossing The Chasm gives us one model to look at at how customer maturity impacts our success in engaging customers. The innovators, love MVP’s (minimum viable products).

Customers 91

Customers Minimum Viable Product Cross-sell Launch 91