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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

Do we cut our price, surrendering precious margin to gain a commitment to begin? And all of a sudden, the prospect intimates that they’d be willing to consider an up-front engagement in which we remove all doubt as a test of our performance. But still, no ink. Perish the thought. On their own, without you.

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Going International? Tips for Global Ecommerce Expansion

Salesforce

Consider separate product photography featuring local models or up-close shots of stitching and labels. Consider your product catalog and inventory mix. Is there one central warehouse selling the same products across all targeted countries or are there exclusive products per country? Activate and launch.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

Hiring a sales team too soon can lead to issues like: Your team tries to sell a product to a market that doesn’t need it or want it. Your company incurs unnecessary expenses before figuring out product-market fit. Plus, it’s your product: You believe in it. How do you know you’re ready to hire a sales team?

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“Content Free” Content

Partners in Excellence

Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I But now my guard is up. What were the new features, were the new capabilities worth the close to doubling in price? Perhaps it was an experiment, perhaps they did get some valuable information with just the click.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis. Learn more: Power Your Product Strategy with Gartner Product Decisions. In hi-tech product planning, once an idea stands up to extended internal scrutiny, momentum builds.

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SEO vs. PPC: Differences, pros, cons & an integrated approach

Search Engine Land

Typically, PPC ads show in highly prominent positions on the search results and hoover up the majority of clicks for highly commercial terms. Sustainability Unlike PPC, organic traffic does not dry up when you stop paying. Want to test a new product? What is right for you? Organic traffic, by comparison, is far more scattershot.