Selling into Startups 101: What You Need to Know to Find a Unicorn
Sales Hacker
SEPTEMBER 11, 2020
Imagine having the opportunity to sell into a company like Lyft in 2011. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.
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