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Rethinking Account Based Selling

Partners in Excellence

They had invested a lot in training, content, and other programs to support the account based selling focus. Sometimes, I think we make Account Planning and Account Based Selling more complicated than it needs to be. We prospect, qualify, and pursue opportunities within our territories. Account based selling is no different.

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What’s Different About Account Based Marketing/Selling?

Partners in Excellence

Account Based Marketing/Selling is all the rage today. But having played in this space for more than a few years, a lot of what I see is deja-vu all over again, echoing concepts from the 80’s, 90’s, even before (look at some of the original books on account based selling and when they were published.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

As noted earlier, using social media and other public-facing touchpoints is a chance to connect with prospects on a personal level and humanize the interaction. And to get more of them, you need opportunities to connect with prospects. That might man getting out of the office and heading to an event or prospecting on social media.

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How to Increase Sales Effectively: Expert Strategies for 2025

Salesforce

Let’s explore the most effective sales tactics that help you sell smarter and grow faster. Craft a compelling value proposition Effective messaging is central to how to sell better and creating a strong value proposition starts with focusing on your customer. Track referral performance to fine-tune incentives over time.