Hubspot

NOVEMBER 21, 2018

What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. Close: A deal is agreed upon and your prospect turns into a customer.

Go To Market 101

Go To Market Process GTM Education 101

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. Differentiation strategies and competitive positioning.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. Differentiation strategies and competitive positioning.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Sales 52

Salesforce

OCTOBER 18, 2024

Who is your target audience? Marketing dollars are wasted if you can’t identify your potential customers. Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Look for cross-promotional opportunities to boost brand awareness.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111