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How to Create an Effective Sales and Marketing Plan

Highspot

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Click-Through Rate (CTR): Percentage of people who click on a specific link.

article thumbnail

How to Create an Effective Sales and Marketing Plan

Highspot

Components Sales Plan: Includes sales tactics, prospecting strategies, target setting, and customer relationship management (CRM) activities. Strategies for acquiring new customers, upselling, cross-selling, and customer retention. Click-Through Rate (CTR): Percentage of people who click on a specific link.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Content Management System. Customer Relationship Management. Customer Success. Challenger Sales Model is a sales framework that takes the disruptive approach to solution selling, where customers are pushed beyond their comfort zones to embrace new ideas for their business.

B2B 99
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Including an actionable CTA within your ad copy will also help you improve your ad's click-through rate (CTR). Call-to-Action (CTA).

Campaign 101
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CRM: Customer Relationship Management. A set of software programs that let companies keep track of everything they do with their existing and potential customers. At the simplest level, CRM software lets you keep track of all the contact information for these customers. CTR: Clickthrough Rate.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 15) Clickthrough Rate (CTR). The process of improving your site conversion using design techniques, key optimization principles, and testing.