Remove CTR Remove Drivers/motivators Remove UX
article thumbnail

Top 7 Google Ads and SEO synergies you should act upon

Search Engine Land

Having a higher CTR will get you more organic traffic and influence ranking. Whatever has the highest CTR should be the meta title or description you should use for that page. By doing so, you should experience an uptick in CTR and if you do this for your top pages, this could have a meaningful business impact.

CTR 108
article thumbnail

Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Their CTR often exceeds that of more familiar emails. Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Notifications appear directly on the browser screen when the user is online, making them hard to miss.

Growth 85
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nudge Marketing: From Theory to Practice

ConversionXL

We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. According to Fogg, prompts (or nudges) can be successful only if an individual is: Able to complete a task; Motivated to do so; Has a trigger to cue initiating the behavior. What are nudges?

article thumbnail

12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Several years ago, a classifieds website considerably trimmed and simplified its category tree during a platform migration without realizing it was one of the primary drivers of organic traffic. Assessing key metrics and dashboards, including overall SEO impressions, rankings, CTR and visibility. Removing any redirect chains.

CTR 110
article thumbnail

7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

They know who you are, what you like, what you searched for last night, what you’re looking for, how motivated you are to find it, etc. Since the intent, motivation level and behavior of mobile users is so vastly different, that makes little to no sense. Earlier this week, I wrote an article on mobile UX optimization.

CTR 90
article thumbnail

CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

When we showed larger images, there were fewer products on the page, which lowered CTR. UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like. Thus, we should be building SEO hypotheses from UX fundamentals. Get people motivated to act. How do we do better?