Search Engine Land

JANUARY 25, 2024

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. Education status. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Ad placement: Where your ads appear on YouTube (e.g., Marital status.

Objectives and Key Results 108

Objectives and Key Results Campaign Finance Real Estate 108

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. Advertisers should avoid bidding on education keywords, and focus on solution + transactional. Image packs.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. This separation is the source of a common misunderstanding: many SEOs never even touch content.

Engineering 124

Engineering Niche Promote Up-sell 124

ConversionXL

APRIL 3, 2019

When we showed larger images, there were fewer products on the page, which lowered CTR. Changes that work for one niche may not work for another—we have to test. UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like. Educate—training. SEO testing (DistilledODN).

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114