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Sales Content Analytics: Essential Metrics to Measure

Highspot

Search Engine Functionality A good sales content management system offers robust search engine functionality that allows sales reps to quickly find what they need. Top Sales Content Analytics to Track Content data is crucial for just about any go-to-market team whether it’s sales, content marketing, or sales enablement.

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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. They don’t usually fit within the consideration set where only category kings go. A way to do this is by making your story become a strategy.

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How to Create an Effective Sales and Marketing Plan

Highspot

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

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How to Create an Effective Sales and Marketing Plan

Highspot

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

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How to do marketing personalization at scale

Martech

Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent. But with 6sense Display Ads, they reached all 42 accounts with a 79% CTR and eight meetings booked. The result?

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Marketing Research to Bookmark for Your Next Blog Post

Hubspot

Source: Content Marketing Institute. Ahrefs offers SEO marketing tools and a blog that includes original research and analysis. If you’re in the business of search engine marketing or linkbuilding, Ahrefs is a must-bookmark. Here are two of Siege’s “closer look” research articles: Which Keywords Have the Worst CTR?

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