Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR).

CTR 74

CTR Sports Finance Campaign 74

Hubspot

OCTOBER 7, 2016

This type of content is generally: High quality. Entertaining. Thought leading/innovative. In the above mentioned study from Pamela Vaughan around HubSpot’s content, historical optimization of underperforming content helped to double the number of monthly leads generated by old posts. Solutions based. Educational.

CTR 78

CTR Promote Entertainment Follow-up 78

Hubspot

NOVEMBER 19, 2012

CTRs on ads can be very low, but can be improved with more entertaining and attractive creative material. Facebook will try to pull material from the URL you have typed in and generate an ad. The image that's generated in this case will link to your landing page. You can then create your ad headline, text, and image.

Promote 78

Promote CTR Campaign Lead generation 78

Heinz Marketing

AUGUST 28, 2023

Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership. Your content should educate, entertain, or solve problems for your readers. Lead Generation: Track the number of leads generated through various channels, including downloads, form submissions, and sign-ups.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. The premium accounts provide additional storage, advanced analytics, customer support, player customization, access to lead generation tools, and much more. CTR is a great indicator of how effective your video is at encouraging people to take your desired action.

Angle 101

Angle Objectives and Key Results X-functional CTR 101