Hubspot

MAY 25, 2016

If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. This type of promotion is more light touch and cheaper. 2) What Channels Should I Advertise On? The options are not as granular as other platforms.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. This type of content is generally: High quality. Entertaining. Non-promotional. Thought leading/innovative. No follow through to content despite social promotion. Solutions based.

CTR 78

CTR Promote Entertainment Follow-up 78

Hubspot

NOVEMBER 19, 2012

From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. CTRs on ads can be very low, but can be improved with more entertaining and attractive creative material. Facebook will try to pull material from the URL you have typed in and generate an ad.

Promote 78

Promote CTR Campaign Lead generation 78

Heinz Marketing

AUGUST 28, 2023

Set Clear Objectives Define your goals – whether it’s lead generation, brand awareness, or thought leadership. Distribution Channels: Choose the platforms where you’ll publish and promote your content. Your content should educate, entertain, or solve problems for your readers.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

Hubspot

SEPTEMBER 17, 2018

Video is useful for more than entertainment, too. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. Do all of your drafting in Google Docs to promote collaboration and real-time commenting. 90% of customers also say videos help them make buying decisions.

Angle 101

Angle Objectives and Key Results X-functional CTR 101