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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. Does this mean you should aim for a lower CTR? It’s the landing page’s job to convert.”

CTR 107
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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Compared to educational videos, I believe pure entertainment videos are more challenging.

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How to audit your YouTube channel for brand success

Search Engine Land

Visibility metrics (impressions and CTR) Impressions refer to how often your video’s thumbnail is shown to people on YouTube, while the CTR shows how often people click on it to watch the video. Having high impressions but low CTR can suggest your title or thumbnail needs a bit of tweaking. Having well-optimized metadata.

CTR 75
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Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

You don’t necessarily need a huge budget or fancy tech, but you do need time to research, plan, upload, optimize and promote. Do you feel like they care about educating, entertaining or understanding their customers? These are the videos that will engage, educate and entertain. Time is also a huge factor. It all helps.

Niche 101
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How SEO and content marketing work together

Search Engine Land

This content is not intended to sell something or promote the brand, but rather educate, entertain, or empower prospects. CTR, or click-through rate, is the percentage of people visiting a webpage who click a specific link. The best CTRs on a search engine results page belong to the top 5 positions. What is SEO?

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

This type of promotion is more light touch and cheaper. If your objective is to convert leads further down the funnel to marketing qualified leads for your sales team or customers, middle and bottom of the funnel content like free trials or purchase offers should be promoted via retargeting. 4) How Do You Measure Success?

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25 Social Media Campaign Ideas to Try in 2019

Hubspot

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. This helps build social proof that their product works without seeming promotional. The best people to promote your brand are your current customers.