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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Lingopie’s ad, “Bingewatch your way to Fluency,” perfectly promotes its offering. It attracts learners who prefer a more entertainment-based method, while those in a rush or seeking a rigorous academic structure look elsewhere. Does this mean you should aim for a lower CTR? It’s the landing page’s job to convert.”

CTR 119
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25 Social Media Campaign Ideas to Try in 2019

Hubspot

When I read the status update, I realized she was doing the Ice Bucket Challenge in an effort to promote awareness for amyotrophic lateral sclerosis (ALS) disease. That's what a successful social media campaign looks like. Below, let's review the top social media campaign ideas to try this year. Build social proof.

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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. This type of promotion is more light touch and cheaper.

CTR 74
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How To Use CC and BCC in Gmail Effectively

SalesHandy

Usually, recipients do not entertain this practice as it also goes against professional email etiquette. Gmail’s algorithms might trigger it as a SPAMMY or Promotional email. Read this article: How to Avoid Gmail Promotions Tab- A Step-by-Step Guide. Personalized emails provide a 24.28% email open rate and a CTR of 3.87%.

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

Consider rotating though multiple ads per campaign to combat ad fatigue.). The most common tactic is to simply promote your highest value offers, like a free trial of your product, a request for a demo, etc. If you’re creating video content, why wouldn’t you pay a few bucks to promote it? How could it not?

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5 Proven Tips to Keep Leads Engaged With Retargeting

Hubspot

Web retargeting is popular in nearly every vertical from ecommerce and travel, to B2B and entertainment. Poor segmentation is one of the main culprits of low performance in a retargeting campaign. Sending an email as part of a retargeting campaign doesn’t require bidding on ad exchange for a placement. 1) Segment your audience.

CRM 76
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A Simple Breakdown of All Your Facebook Advertising Options

Hubspot

From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. To start your advertising campaign, go to https://www.facebook.com/advertising. CTRs on ads can be very low, but can be improved with more entertaining and attractive creative material.

Promote 78