Search Engine Land

APRIL 21, 2023

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. What does CTR mean for SEO?

Click Through Rate 87

Click Through Rate CTR UX User Experience 87

Search Engine Land

JANUARY 25, 2024

You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. For example, you can target people interested in categories like banking and finance, beauty and wellness, food and dining, home and garden, lifestyles and hobbies, etc.

Objectives and Key Results 102

Objectives and Key Results Campaign Finance Real Estate 102

Search Engine Land

NOVEMBER 17, 2023

I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions. But finance-oriented executives don’t accept that level of uncertainty.

Engineering 121

Engineering Niche Promote Up-sell 121

Search Engine Land

NOVEMBER 3, 2023

Various scoring systems emit data, we slap on a UX, and ship it to the user. This is a great UX for learning. So– I’m not in finance– but grossly speaking, I think a huge amount of Google business is tied to the use of logs in ranking.” In this presentation, we learn how search really works.

UX 144

UX Presentation CTR Engineering 144

ConversionXL

APRIL 3, 2019

Talk to your finance people: What performance indicators get attention? When we showed larger images, there were fewer products on the page, which lowered CTR. UX is a ranking factor (maybe): Google trains machine-learning models to like the same things that people like. digital analytics, market research). Tell Don’t Sell.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114