Remove CTR Remove GTM Remove Lead generation
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Free trial vs. demo: What’s more effective in B2B SaaS ads?

Martech

Demos, for example, are typically the gateway to a traditional sales-led GTM strategy. Resistance from prospects to lead generation and sales-led strategies is not uncommon today. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Lead Generation. Lead Nurturing. Lead Qualification. Lead Scoring. Channel Sales.

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