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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. While search intent is typically categorized into four main groups, I believe in taking a broader and more nuanced approach to understanding it. Overall content health.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

CTR 142
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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Notice how the average of CTRs does not accurately represent the true CTR for this data set. However, our Custom CTR is spot on.

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The Lost, Ancient Guide to Better Copywriting

ConversionXL

In Ancient Greece, public speaking was the main channel for political debate and decision-making, legal decision-making, and even philosophical discussion. CTR, lift, decision fatigue, UVP). High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words.

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The Straightforward Guide to the Google Display Network

Hubspot

The standard CTR for this network is still under 0.5%. Here are some high-impact areas for tightening audience targeting where it counts. Filtering placements by unusually high spend or CTR can quickly identify websites that are more of an immediate threat to your campaign's health. Select the right devices.