ConversionXL

AUGUST 24, 2021

In this article, you’ll learn what you can expect in the role, how you can demonstrate your worthiness to become a marketing manager (at your current place or in greener pastures), and how to present your case for a promotion. As you can see, there are many names for marketing managers and many niches for marketing managers.

Promote 141

Promote Campaign Pitch Niche 141

Search Engine Land

JANUARY 25, 2024

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. This is suitable for performance-oriented campaigns where specific actions, such as lead generation or sales, are critical. Ad placement: Where your ads appear on YouTube (e.g.,

Objectives and Key Results 118

Objectives and Key Results Campaign Finance Real Estate 118

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” If your goal is to drive traffic and leads, top of the funnel content such as blog posts, free tools, or meatier content gated behind a lead generation form should be used. 1) How Do I Manage My Budget?

CTR 74

CTR Sports Finance Campaign 74

Hubspot

AUGUST 8, 2019

In other words, PPC is your shortcut to getting to the top within your niche. This is the score that search engines give to your ad based on your clickthrough rate (CTR) — measured against the average CTR of ads in that position — the relevance of your keywords, the quality of your landing page, and your past performance on the SERP.

A/B testing 77

A/B testing Objectives and Key Results CTR Campaign 77

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. They may be your ticket to niche audiences! Start with SEO keywords.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Hubspot

NOVEMBER 11, 2020

Authority in your online niche (based on number of inbound links ). Lead generation (by measuring CTA click-through rate , goal conversion rate , number of leads , and lead-to-customer conversion rate ). It's not enough to simply be present on the SERPs, which is what impression data measures.

Click Through Rate 101

Click Through Rate Referrals CTR Lead generation 101

Hubspot

JANUARY 14, 2021

These shouldn't be niche metrics, like email unsubscribe rate, social media reach, or blog subscriber growth; save those for your monthly meetings where you review month-over-month progress. Each week, have a couple team members present briefly about interesting projects they've been working on. This is not the time to be generic.

Meeting 101

Meeting A/B testing Presentation CTR 101