CTR Lead generation Niche UX 
Search Engine Land
JANUARY 25, 2024
But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. This is suitable for performance-oriented campaigns where specific actions, such as lead generation or sales, are critical. Ad placement: Where your ads appear on YouTube (e.g.,
Hubspot
DECEMBER 22, 2020
But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. All roads lead back to user intent. Generate the most engagement. Lead to most purchases.
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