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Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

Recommended reading : Pay-Per-Click Marketing: More Than Just The Right Keywords 4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know The Definitive Guide To Ads Display Targeting. impressions, CTR, conversions, profitability), increase the budget and roll them out to more people to see. free shipping; 7.

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Adopting A Data Driven Approach To Increase Website Traffic

ConversionXL

4 Advanced Facebook Targeting Techniques Every Facebook Advertiser Should Know. Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. Recommended Reading. The Definitive Guide To Adwords Display Targeting.

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Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

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How to Optimize Video for Every Medium

ConversionXL

The biggest difference UX-wise? Okay, now that we’ve identified the different video marketing platforms, let’s organize them each by their main business objective (not necessarily their only objective): Conversions: Your Website. This technique has helped the average CTR on our YouTube videos go from ~1% to as high as 20%.

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How to Nail Down the Perfect Website Navigation

Hubspot

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. Card Sorting Practice.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

The main jobs of an SEO, based on quotes from Eric Enge. I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions.

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The No B.S. Guide to Reducing Your Website's Bounce Rate

Hubspot

My article is tactical, but I’m not giving you a list of design techniques or wonder-hacks that will automatically slash bounce rates. 3) Pour everything you’ve got in to UX. One of the main things is the site’s usability. Your CTR goes up. Reducing bounce rate is site-specific. Here’s the kicker.

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