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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Live production QA.

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This day in search marketing history: January 14

Search Engine Land

2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. 2014: Creating Links That Offer The Best User Experience by Erin Everhart. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge.

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

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