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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Look at the CTR of each one -- is one out-performing the other(s)? It might seem a little bit intimidating.

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign

Hubspot

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

Click Through Rate (CTR). Content Management System. Customer Relationship Management. Click Through Rate (CTR) is typically expressed as a percentage and refers to the number of clicks on a link (usually an ad) divided by the number of times the page containing the link is shown. Champion/Challenger Test.

B2B 99
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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

LinkedIn is a highly valuable tool to network with like-minded professionals. Next, decide whether you want your ad to be displayed on the LinkedIn Audience Network , which gives your campaign more reach and exposure among LinkedIn’s third-party platforms and sites. It might seem a little bit intimidating. Actually, yes.

Campaign 101
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Internet hosting that provides computer-based services to customers over a network. CRM: Customer Relationship Management. CTR: Clickthrough Rate. A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. ASP: Application Service Provider.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). 27) Customer Relationship Management (CRM). Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. LinkedIn is a business-oriented social networking site. Learn more here.).