Search Engine Land

JANUARY 25, 2024

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. You can tailor ads to appeal to specific groups, such as those in construction, education, real estate, finance, etc. Ad placement: Where your ads appear on YouTube (e.g., Marital status. Education status.

Objectives and Key Results 110

Objectives and Key Results Campaign Finance Real Estate 110

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

Gambling 101

Gambling CTR Education Campaign 101

Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 129

Niche User Experience Real Estate CTR 129