Remove CTR Remove Niche Remove Service Remove UX
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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 130
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YouTube advertising: The ultimate guide

Search Engine Land

This success is likely because 59% of viewers find YouTube’s ads more relevant than those on TV or other streaming services. But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. YouTube has 2.1 billion users worldwide, bringing in over $29 billion in ad revenues annually.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Give up on ever making money, sharing your work with others, or promoting your products or services. You might have the best business in the world, but if your site doesn’t account for how users look things up or how services like Google categorize websites, you won’t appear at the top of a search engine results page (SERP).

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

Gambling 101
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels. When we showed larger images, there were fewer products on the page, which lowered CTR. Changes that work for one niche may not work for another—we have to test. SEO testing (DistilledODN).