article thumbnail

Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products.

UX 72
article thumbnail

How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

The pros and cons stay roughly the same, so do the products and services featured, and they use the same talking points. This offsets the list of services ranked based on merit and quality. The changed UX could make it so the helpful content update devalues their pages and the site.

Niche 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Email outreach for marketers: Measuring and optimizing performance

Martech

Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Imagine you’re offering UI/UX optimization to a Director of Marketing. Instead of providing your benefits, highlight your success with improved UI/UX, leading to a surge in visitor-to-subscriber conversions.

article thumbnail

Want to set your 2024 SEO priorities? Run these GA4 reports

Search Engine Land

These may be more niche-y, but they can help you identify conversion-friendly properties and/or themes you can double down on with extra ad spend. This could mean stages of the buying journey (top, middle, bottom), primary products/services, or types of audiences/personas.

UX 120
article thumbnail

How Human-Centered Design Inspired My Salesforce Strategy Designer Career Journey

Salesforce

Before joining this community, I had forged a decent career in service and experience design. Before and during my recovery from surgery, I worked as an account manager for a digital agency specializing in service and experience design. The charity that made a lasting impact. HIT THE TRAILS. TAKE ME TO TRAILHEAD.

UX 98
article thumbnail

The trifecta of keyword research strategy:  Volume, difficulty, intent

Search Engine Land

On the other hand, low-volume keywords may have less competition (we’ll get to that next), allowing you to carve out a niche and target a specific audience. You want to uncover those hidden gems with a high search volume that align with your products, services, or industry.

article thumbnail

Micro funnels: What They Are and How to Use Them

ConversionXL

Depending on your niche, there are different tactics and methods for improving conversions. Free UX & Usability course. Form optimization is just one piece of the UX pie. Watch free courses on UX & Usability to improve your website for your visitors. *. *. Lead generation is vital for any business. By Karl Gilis.

GTM 129