Search Engine Land

DECEMBER 7, 2023

This demonstrates that SGE is pulling in more long-tail content with higher relevancy and lower volume and using AI’s ability to understand the context to serve niche content better. As users seek more precise, tailored information, marketers and content creators must incorporate more targeted, niche content in their strategy.

Niche 130

Niche User Experience Real Estate CTR 130

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. And from existing customer behavior and interactions with your customer service team, you can predict popular products and make upsell and cross-sell recommendations to increase retention. Click-through rate. Learn everything you need to know and more about click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Airbnb and Dropbox are textbook examples of how growth hacking can transform a business from a niche offering into a household name and market leader. Activate customers quickly by helping them get the most value from your product or service.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. You might have the best business in the world, but if your site doesn’t account for how users look things up or how services like Google categorize websites, you won’t appear at the top of a search engine results page (SERP).

Engineering 125

Engineering Niche Promote Up-sell 125

ConversionXL

APRIL 3, 2019

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Incentives work, but they might work too well and convert people who are not really into the service/product or cannibalize other channels.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. It can leave your SEO team feeling deflated, doing all that grueling work to earn a #1 organic ranking just to be thwarted by Google's UX schemes.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

OCTOBER 27, 2020

Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. How to Calculate Your Own Click-Through Rate. When Can Service-Based Businesses Have Multiple Google My Business Listings? SEO Newsletters.

UX 101

UX Engineering Follow-up Niche 101