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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Don’t forget the legal bits.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

Your TAM is much larger than the segment of the market that will actually choose your company, and it’s certainly larger than you’d want to target in terms of pay-per-click costs. The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve.

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AI for SEO content creation: 5 real-world examples

Search Engine Land

Estimated AI-written articles : 213 Bankrate is a huge affiliate website that focuses on providing personal finance advice on products and services from credit cards to savings, home buying and personal loans. Bankrate Monthly visits : 20 million Model : AI-written content with human editing and fact-checking.

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How to manage and optimize local listings for SEO

Search Engine Land

With organic click-through rates significantly higher among these first results, it’s critical to optimize your business profile to meet the search engine’s needs. Imagine a searcher trying to visit your store based on old address information or calling an out-of-service phone number. Hours of operation. Phone number.

Sports 123
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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

Are you driving traffic to a particular product or service? If there’s anywhere users are going to be talking about your podcast, beyond niche forums, it’s going to be on Facebook. Although Facebook ads have been blasted by some for low click-through rates, consider the fact that your podcast isn’t selling anything on its own.

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The Power Of Visual Storytelling: B2B Marketing On Instagram

Sales Pop!

Try Using An Instagram Growth Service An Instagram growth tool is invaluable for B2B brands seeking to foster organic growth and elevate their brand presence. When B2B brands leverage growth tools like Kicksta, they can expand their follower base with relevant connections while saving time and resources through AI Instagram automation.

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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. Reach metrics include the following reports: Impressions Impressions click-through rate (CTR) Traffic sources.

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