ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Lead Fuze

SEPTEMBER 2, 2023

In conclusion, understanding what constitutes effective management will greatly assist marketers in designing appropriate campaigns aimed at converting cold contacts into warm ones, eventually leading up to them becoming hot opportunities ripe for closure by sales teams.

Objectives and Key Results 52

Objectives and Key Results Non-Profits Trust Sales 52

ConversionXL

AUGUST 11, 2021

If your audience isn’t interested in a sponsor’s product or service, then putting their name to your offer won’t deliver the ROI they’re looking for, ruining any chance of a long-term partnership. A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns.

Objectives and Key Results 139

Objectives and Key Results Follow-up Contact Prospecting 139

ConversionXL

FEBRUARY 17, 2021

While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Their experiment estimated that 90% of their advertisers would retain at least 74% of their current click-through-rate levels, with most retaining far more: ( Image source ).

Networking 140

Networking Trust A/B testing Conversion 140

Hubspot

DECEMBER 22, 2020

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Test as many ad copy variations as possible, until you have the data that will support your SEO campaigns. Keywords and topics. Specific keyword angles.

Gambling 101

Gambling CTR Education Campaign 101

Sales Hacker

JUNE 5, 2018

No matter your industry, niche, product, or service, the ideal is to communicate with prospects and customers as individuals. Personalization makes you stand out in a sea of copy and paste, cookie-cutter, spray n’ pray campaigns that send the same thing to hundreds or thousands of people with the hopes that someone takes the bait.

Click Through Rate 72

Click Through Rate Campaign Niche Start-ups 72

ConversionXL

MARCH 31, 2021

For example, certain publications are talking about modernizing legacy systems, a topic well worth pursuing for any agency that offers digital transformation services. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? What are your goals for the next 3-6 months?

Appointment 127

Appointment Clients Launch Follow-up 127

Lead Fuze

NOVEMBER 24, 2023

Armed with knowledge about keyword tools , leveraging search volume data , using long-tail keywords for niche targeting – you’re well-equipped to scale up in organic rankings while creating engaging content tailored specifically for people searching. I’m sorry, but you didn’t provide any content to rewrite.

Click Through Rate 90

Click Through Rate Niche Gaming Campaign 90

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

Objectives and Key Results 100

Objectives and Key Results Healthcare Campaign Lead generation 100

SBI

JANUARY 30, 2019

Brand Accelerator uniquely leverages insight within Priority Engine to target email and banner campaigns ONLY to currently active prospects and accounts with relevant intent in customers’ exact markets. 30-40% lift in unique account engagement – When branding is added to lead generation campaigns in Priority Engine. TechTarget, Inc.

Engineering 20

Engineering Click Through Rate B2B Lead generation 20

Salesforce

APRIL 16, 2024

You’ve probably heard this before: Many small-to-medium sized businesses (SMBs) have great products and services, but struggle to be seen. When your business uses online channels and strategies to promote your products or services and engage with target audiences, you’re using digital marketing. Here’s how you can get started.

Objectives and Key Results 110

Objectives and Key Results Click Through Rate Campaign Promote 110

Hubspot

FEBRUARY 27, 2019

Download our free two-week planner on running LinkedIn Sponsored Content campaigns. But if you're new to LinkedIn ads, fear not — we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. How LinkedIn Ad Campaigns Work. Step One: Setting Up Your Campaign. First, choose your campaign objective.

Campaign 101

Campaign CTR Click Through Rate CRM 101

Hubspot

MAY 23, 2017

There was such a lack of tools, we often edited websites with Notepad and configured our own email server for sending email campaigns. Today, HubSpot is a full marketing and sales growth stack that makes it possible to execute a multi-channel marketing campaign. He doesn't offer the kind of services his agency partners do.

Clients 73

Clients Technology Technology Contract 73

Hubspot

AUGUST 20, 2012

Depending on your product or service and your marketing objectives, you can segment your leads based on demographic and geographic information or behavior-based information such as the type of content your leads have previously engaged with and which point they're at in your funnel. Okay, so therein lies the challenge.

Click Through Rate 63

Click Through Rate CRM Niche Start-ups 63

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. You might have the best business in the world, but if your site doesn’t account for how users look things up or how services like Google categorize websites, you won’t appear at the top of a search engine results page (SERP).

Engineering 126

Engineering Niche Promote Up-sell 126

Hubspot

MAY 26, 2011

Instead, ask bloggers what really great resource they wish was created in their niche so they could share it with their audience. Earn the trust, respect, and authority of people in your space and they will naturally want to share your business, product, service, message, etc. Click-through rates and time spent on the site goes way up.

Consult 67

Consult Click Through Rate Networking Niche 67

Lead Fuze

MAY 26, 2023

Studies show that content shared by employees receives 8x more engagement than content shared through official channels. Personal Branding Through Employee Social Media Accounts Your team members are the backbone of your agency. This will help increase visibility among potential clients searching for specific services online.

Promote 52

Promote Referrals Niche Clients 52

Heinz Marketing

AUGUST 28, 2023

Direct competitors offer similar products/services to the same target audience, while indirect competitors might solve the same problem differently. Products/Services: Analyze your competitors’ offerings in terms of features, quality, pricing, and unique selling propositions (USPs).

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4% million two-second views, and a click-through rate of 17.74%.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 23, 2020

Executed well, advertorials provide value to the target audience while also selling a product or service. If your click-through rate (CTR) is declining for display ads, advertorials can help. On average, the cost of a native advertising campaign for top-tier news publishers was $54,014.29.

Entertainment 105

Entertainment Angle Education Promote 105

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Lead Fuze

MAY 27, 2023

In this comprehensive guide, we will explore crucial aspects of starting a successful video marketing agency, such as defining your target audience and establishing campaign goals. Identifying Key Demographics of Potential Clients The first step is understanding who exactly you’re trying to reach with your video marketing services.

Objectives and Key Results 40

Objectives and Key Results Technique Campaign Clients 40

Hubspot

SEPTEMBER 4, 2019

Oftentimes, you'll notice the author hasn't included a link back to your website when they mention your brand, product, or service. This also allows the publisher to give their readers a better experience, letting them click through and learn more about the brand mentioned. Image Source. Become a Source for Other Publishers.

A/B testing 101

A/B testing Pitch Referrals Niche 101

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

Hubspot

OCTOBER 27, 2020

Breton and Webster drop tons of SEO nuggets, but there's also lots of general advice, like how to hire a solid team, pick an expanding niche, or set your own salary. How to Calculate Your Own Click-Through Rate. When Can Service-Based Businesses Have Multiple Google My Business Listings? SEO Newsletters.

UX 101

UX Engineering Follow-up Niche 101

Hubspot

JULY 10, 2018

Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Examples of Great B2B Social Media Lead Generation Campaigns. More customer data can be gathered later in the campaign as leads are qualified with more product-specific offers.

Campaign 99

Campaign B2B Lead generation CTR 99

Hubspot

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. Today, the flywheel — and a subsequent focus on service — have replaced the one-way direction of the funnel. Customers as Marketers.

Follow-up 101

Follow-up Legal Niche Represent 101

ConversionXL

OCTOBER 4, 2018

How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?). According to research from Dresner Advisory Services , about 23%, a figure essentially unchanged from the prior year. All-in-one niche providers. Historically, raw computing power has been the other.

Sports 131

Sports Clients Engineering Niche 131

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114