article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic from non-paid results on search engines. Build future content around the most popular non-branded terms. Or it could be that issues with UX design have ruined the experience.

CTR 105
article thumbnail

12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

This will show you how much you’ve spent, how many people saw your ads, how many clicks they received, resulting traffic volume, your CTR, the CPC and the value of each resulting session. Here’s the report… You can use this custom report to identify and prioritize UX issues. revenue, profit).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing. A web application designed to make it easy for non-technical users to create, edit, and manage a website. CTR: Clickthrough Rate. CX: Customer Experience (See UX). Learn more here.). Learn more about what it takes to be a CMO here.

article thumbnail

The Ultimate Guide to Email Marketing

Hubspot

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Technically, CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography and Marketing (because sometimes the two go together). Clickthrough Rate (CTR).

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." 15) Clickthrough Rate (CTR). A web application designed to make it easy for non-technical users to create, edit, and manage a website. A prediction of the net profit attributed to the entire future relationship with a customer.