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Nudge Marketing: From Theory to Practice

ConversionXL

It’s a tried and tested persuasive pricing technique , but one that fits nicely within nudge theory, too. Other ways to increase trust with nudges are: Establishing third-party security guarantees; Fast shipping; An error-free UX; No extra costs at checkout; No hidden defaults (like newsletter subscriptions.).

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Give up on ever making money, sharing your work with others, or promoting your products or services. Promotes the company’s value proposition of saving money. And why do businesses promote themselves online? However, not everyone felt that any presence of commercial promotion online would count as spam.

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How to Optimize Video for Every Medium

ConversionXL

The biggest difference UX-wise? This study by Distilled looked at nearly 100 businesses’ YouTube channels and found that they had an average CTR of less than 1%. We’ve found it most effective to overlay a graphical button within the video itself and throw in a promotional offer. Auto-play. You can see this CTA in action here.).

CTR 78
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The process of improving your site conversion using design techniques, key optimization principles, and testing. CTR: Clickthrough Rate. CX: Customer Experience (See UX). NPS: Net Promoter Score. CRO: Conversion Rate Optimization. Learn more about how to make CTAs effective. DM: Direct Mail, or Direct Message (Twitter).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). The process of improving your site conversion using design techniques, key optimization principles, and testing. 63) Net Promoter Score (NPS). The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. 64) News Feed.