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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Also, automated product features allow marketers to focus on more strategic needs. Lead management. Oracle Eloqua.

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

If you find roadblocks, you can examine each phase of the customer journey to identify barriers and strategize ways to improve. Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions.