Does a B2B Business Need a Different CRM Than a B2C Business?
Sales Hacker
JUNE 3, 2021
B2B clients are purchasing your products to use in their manufacturing process (e.g. automobile parts to repair cars), to sell to their customers (e.g. Both groups are marketed to, but more marketing is required in B2C to convert leads to customers as well as ongoing marketing to retain a customer. Over to you.
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