How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
Because of those biases, explains University of Utah Professor Bryan Bonner, we focus on “ proxies of expertise ” rather than expertise itself. Not every motivation is malevolent—our brains may work harder to find any connection for topics we know well. “People like me are better than people who aren’t like me.”. Experience. “My
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