SaaStr

NOVEMBER 21, 2020

How does Rob think through pricing today in a way that encourages land and expand? How does Rob think about usage vs seat-based pricing in SaaS? How should sales and marketing work together on pricing? So we had a deep experience in the e-commerce space and it just, in 2012, it felt right.

E-commerce 102

E-commerce Manufacturing X-functional Retail 102

Search Engine Land

OCTOBER 23, 2023

Historically, we’ve celebrated the big day every five years by putting together a tribute to the world’s leading search engine, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics giant that we know as Google. Take a look at their big 2-0. million and 1.5

E-commerce 128

E-commerce Launch Campaign Retail 128

SaaStr

MAY 14, 2023

Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas : Really, one step at a time, so we knew the first pricing was just testing the market, and we iterated a lot on it. Nick : Pretty good?

Price 93

Price Start-ups Up-sell X-functional 93

ConversionXL

APRIL 3, 2018

Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). So they optimized referral process. Value = (Knowledge + Process) x Skill x Attitude. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106