Sat.Nov 27, 2021

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Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers.

SaaStr

Is your CS team growing as fast as your sales team? If not, are you sure your have this right? — Jason BeKind Lemkin (@jasonlk) November 29, 2021. If this is your first SaaS company, you may not have ever hired or built a Customer Success team. This one isn’t nearly as risky as a VP of Sales , or a VP of Marketing hire. If you hire a great, experienced Client Success leader as your first hire here, and you like him/her, and the experience is on point — my guess is you’l

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B2B Reads: Team Loyalty Cultivation, Taming the Beast, & Authentic Leadership

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Social Media Marketing Trends To Watch In 2022. Marketers aren’t clairvoyant but they can keep a finger on the pulse of trends.

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Your Customer Success Team. Hire Early. And No Squishy Goals — It’s All About the Numbers.

SaaStr

Is your CS team growing as fast as your sales team? If not, are you sure your have this right? — Jason BeKind Lemkin (@jasonlk) November 29, 2021. If this is your first SaaS company, you may not have ever hired or built a Customer Success team. This one isn’t nearly as risky as a VP of Sales , or a VP of Marketing hire. If you hire a great, experienced Client Success leader as your first hire here, and you like him/her, and the experience is on point — my guess is you’l

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Holistic Approach to Technology Sales.

SalesBlog!

You’ve probably been in the same demonstrations I have where the presenter shows product after product with no apparent goal or target. Sometimes these presentations even get disguised as a “design session” It’s like they’re telling themselves “If I throw enough information their way they’ll buy something, anything!

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.