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If you’ve been involved in sales for a while, you’ve probably come across the hunter and farmer sales model. However – which one is right for you? And which one of the two is the best strategy to increase your leads, sales, and overall profit? In this article, we’ll look at what the hunter and farmer sales model mean, and which one you should focus on depending on where you are at with your business and required sales outcomes.
The biggest complaint I hear from managers is they don’t have time to coach, especially when they’re spending most of their time helping their team close more sales, resolve problems and handle customer issues. During these time-sensitive situations, compounded with the pressure to drive results, they feel they must be direct and tell people what they have to do, right?
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So… You’re working your behind off and doing all the “right things” to only have one of your more unsavory teammates annihilate your sales numbers and become the new board leader. To make matters worse they’re notorious for saying/doing anything to make a sale and all that implies. Where’s the “what goes around, comes around”? Where’s the integrity selling?
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