The 5% Institute

JULY 31, 2022

If you’ve been involved in sales for a while, you’ve probably come across the hunter and farmer sales model. However – which one is right for you? And which one of the two is the best strategy to increase your leads, sales, and overall profit? In this article, we’ll look at what the hunter and farmer sales model mean, and which one you should focus on depending on where you are at with your business and required sales outcomes.

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Membrain

JULY 31, 2022

The biggest complaint I hear from managers is they don’t have time to coach, especially when they’re spending most of their time helping their team close more sales, resolve problems and handle customer issues. During these time-sensitive situations, compounded with the pressure to drive results, they feel they must be direct and tell people what they have to do, right?

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SaaStr

JULY 31, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 8 Signs a New VP Won’t Work Out. And 3 Things Not to Worry So Much About. An updated classic SaaStr guide on how to know if that new VP you worked so hard to find, recruit and get on board … is really going to make it.

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Heinz Marketing

JULY 31, 2022

By Lauren Bensussen , Sr. Marketing Consultant at Heinz Marketing. I just downloaded a new app fitness incentivization app and am quickly becoming obsessed with it. It all started when my husband told me that his friend invited him to an app where he could earn actual money and rewards simply by staying active. Could this really be a free app? It seemed too good to be true, so I immediately had my husband send me an invite.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

JULY 31, 2022

Dear SaaStr: Is There Any Downside In Asking a Potential Investor for a Higher Valuation? You’d hope not. Certainly not, when you’re in control, have multiple offers … and are at least 90% OK walking. Just always know your BATNA. And be careful to not push it too far. Even … accidentally. Let me just share one story. When I went to raise the Series A for my first start-up, NanoGram Devices, it was tough.

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SalesBlog!

JULY 31, 2022

So… You’re working your behind off and doing all the “right things” to only have one of your more unsavory teammates annihilate your sales numbers and become the new board leader. To make matters worse they’re notorious for saying/doing anything to make a sale and all that implies. Where’s the “what goes around, comes around”? Where’s the integrity selling?

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