Mon.Dec 25, 2023

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Christmas

Iannarino

I write every day, but on major holidays, I don’t write my normal 1,000 words. Merry Christmas to close out 2023!

Closing 294
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Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets?

SaaStr

Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets? Your public pricing? Usually the answer is — Not Today. First, it’s complex to manage. Second, your users will see the pricing is “cheaper” somewhere else and get mad. Third, it’s unlikely to move the needle. Usually — wait. Wait until your are bigger and can deal with all the complexity here.

Price 95
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Thanks For the Job Offer. But I’d Just Rather Not Work That Hard.

SaaStr

So a little while ago someone that had worked with me many years ago reached out. He’d lost his job and was looking for something new. He’d move into a lower paying customer success role, and had a $100k OTE at his last role, where he was laid off. He’s been searching for months for a new role and was feeling the pressure. While we hadn’t really kept in touch, I offered him a similar role with significantly higher comp.

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The Future of B2B SaaS Investing with G2, Accel, Salesforce, Inspired Capital and SaaStr

SaaStr

G2 had us back for another great deep dive on just where SaaS investing is there days, and it was a great panel: Accel Partner Arun Mathew Inspired Capital Founder & Managing Partner Alexa von Tobel Salesforce Ventures Managing Partner Paul Drews and Jason Lemkin! Are things any better in venture than twelve months ago? Our panel mostly agreed No … But.

B2B 83
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.