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Google Ads for lead generation: A 6-step framework for success

Search Engine Land

Google can drive an increased volume of leads, but the quality and the intrinsic value of those leads will differ. In the example above, I would recommend my client to optimize toward SQL with dynamic values based on things like company size or predictive lifetime value (pLTV) if that is viable. Why is lead quality so important?

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How to lead, mentor and motivate your SEO team

Search Engine Land

These people will help you automate processes and drive efficiencies, so if they want to learn SQL or Python, foster that learning experience. Dig deeper: How to use SEO education for stakeholder management Get the daily newsletter search marketers rely on. This is something to champion. SUBSCRIBE See terms.