Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. A: Retrospectively. In your inbox.

Electrical Engineering 101

Electrical Engineering Healthcare Electricity Technology 101

Martech

JULY 16, 2021

Software vendors are no different, and who wants to get stuck with an unsupported product? Big martech suite vendors aren’t going to fail as companies, but they will kill or replace individual products at the drop of the hat. There is no such relationship between Google and governing bodies. “A

E-commerce 123

E-commerce Electrical Engineering Government Electricity 123

Hubspot

AUGUST 8, 2016

Despite the unusual products and services they've been tasked with marketing, they are finding unique ways to use the platform. NYC Sanitation is also careful not to come off as too authoritative on Twitter, which can be tricky for a local government office. Use cute animals -- even better if they’re interacting with your products.

B2C 51

B2C Management Consulting Consult Follow-up 51