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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. A: Retrospectively. In your inbox.

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Big vendor risks: Friday’s daily brief

Martech

“Public utility comes from a contractual relationship between the government and that entity that is supposed to be the public utility,” said Barbara Cherry, a professor at the Indiana University Media School who studies common carriage and public utility law. There is no such relationship between Google and governing bodies. “A

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NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

NYC Sanitation is also careful not to come off as too authoritative on Twitter, which can be tricky for a local government office. In this tweet, the brand is acknowledging the important role that young engineers will play in the company’s future. pic.twitter.com/nHGIsDzUbi — John Deere (@JohnDeere). July 20, 2016.

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