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Milton Hwang: Spotlight on the expert

Martech

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. I’m a non-traditional marketer in that I actually started in electrical engineering. A: Retrospectively. In your inbox.

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Big vendor risks: Friday’s daily brief

Martech

It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend the next best products that are shown. Advanced AI offers the promise of keeping up with the personal needs of thousands of customers.

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NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

Hubspot

NYC Sanitation is also careful not to come off as too authoritative on Twitter, which can be tricky for a local government office. It’s able to establish itself as a source of information, rather than a domineering force, and uses the platform for its own version of customer service. Get the custom-fit protection for your vehicle.

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