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Big vendor risks: Friday’s daily brief

Martech

That’s a prioritization technique based on deciding what you Must Have, Should Have, Could Have plus Wow. Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering that supports 1:1 personalization in the moment. Well, one thing they do is conduct a MoSCoW evaluation. I’ll come back to Wow.